GRIFFIN FARLEY’S

BEAUTIFUL MINDS

 

About Beautiful Minds

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In Honor of Griffin

In February 2013, Griffin Farley lost his battle with mesothelioma. While he was a Strategy Director at BBH New York, Griffin dedicated much of his time to aspiring planners/strategists hoping to break into the industry. So many junior strategists got their first coaching, their first training, their first career advice, their first ‘Don’t worry, let me explain….’ from Griffin. We'll never forget him and his unrivaled generosity.

The advertising industry is becoming increasingly competitive. More than ever, aspiring planners need people like Griffin. We created the Griffin Farley Search for Beautiful Minds to capture Griffin's spirit and continue his legacy.

Program Details

The Beautiful Minds program is a hybrid planning bootcamp and networking event. Participants will get a free crash course in planning from some of the top planners in the industry. Directly afterwards, participants will be split into teams of 4-5 and given a chance to apply their learnings to a brief. The teams who’ve best addressed the brief will be able to present their brilliant strategies in front of a room packed full of heads of departments and recruiters. Although we're only able to select a few finalists to present at the showcase, all participants will have the same opportunities to network with judges, mentors, and recruiters.

Program Dates

Saturday, 17 Oct 2:00-5:00pm EST: Inauguration + Advertising 101

Sunday, 18 Oct 2:00-3:05pm EST: Strategy & Tips to Writing a Great Strategy

Monday, 19 Oct 8:00-9:00pm EST: Comms Planning & Targeting

Tuesday, 20 Oct 8:15-9:15pm EST : How To Give A Great Pitch + Mock Pitch

Wednesday, 21 Oct 2:00-3:00pm EST: Briefing (Program Participants + Mentors Only)

Wednesday, 21 Oct 8:00-9:00pm EST: Fireside Chat with Dylan Fauss - Research Tips & tools

Monday, 26 Oct 8:00-9:00pm EST: Judges Review + Feedback (Program Participants Only)

Wednesday, 28 Oct 6:00-7:00pm EST: Fireside Chat with Sarah Watson

Wednesday, 28 Oct 8:00-9:00pm EST: Fireside Chat with GFBM Alumni - Breaking Into The Industry

Thursday, 29 Oct 7:30-9:30pm EST: Final Gala

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SEEKING MENTORS

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OUR 2020 COHORT

Interested in joining our next program?